BUILDING A BUSINESS SUCCESS - If someone says "What's in a Name" as if the name is something that is merely symbolic. So it is with a product, a brand name for a product. From the concept of brand is the identification of the goods or services sold or produced by a person or entity. Thus it can be distinguished quality, type and other identification of each product. Most of the Small Business Group considers that the brand is only necessary for products which are owned by big companies, is to group the Small Business a brand is not important. In addition there are concerns with using a particular brand will cause spending to swell tax. Such thoughts should need to be reviewed, because by creating a brand for its products will be key to the success of small businesses in marketing their produce results.
These concern the conditions for the government and the small and medium alone was still preoccupied with the issue of capital. Mentoring and development of Small and Medium Enterprises in the effort of making the brand a product is deemed less. Small entrepreneurs from overseas into Indonesia generally have a pretty strong brand, so it can compete in the broader market. At this time among Small and medium enterprises had many run by groups of people educated to build brand awareness and product image are good. This educated group that is not absorbed generally work on large industrial and self-employed or entrepreneurs do have souls. Thus the competition of small and medium businesses no longer in the narrow scope and limited product, but has been competing at the level of quality and product image. This is where the real brand holds a very strategic to differentiate products by competitors.Importance of a Brand
In addition to the above reasons there are several reasons why a brand for the product is critical to the success of small businesses and also large scale business ventures.- Brands differentiate products with competitors' products. Brand will provide identification bahwasebuah different from other products. Identification of the products is also beneficial in terms of advertising and promotion.- Increase the value of the product, consumers see the brand as a benchmark and add value to a product.- The brand can add to the image of a product. Consumers also tend to choose products that are branded as more trustworthy, the origin of the products can be prosecuted.- The need to manage the brand would be perceived by the Small Business entrepreneurs who will open a branch.
Considering some of these benefits, one of the tips to build a successful business is to manage the brand for products that we have. Beik product that will more easily recognizable if you have a specific brand.
